There are many ways one can request a ticket to attend a show or presentation during NYFW, which we discuss in detail within our NYFW Guide. However, the most effective way to request a ticket is to contact the designer’s Public Relations (PR) Team directly. PR Teams are responsible for the guest list, seating assignments and much more.
It’s a good rule of thumb to email no more than three weeks out to the show date and then follow up once again a week before when it gets closer to the show. Doing so will ensure your message doesn’t get missed within someone's inbox. Some designers only work with PR agencies during NYFW, while other designers are represented by PR year round. Here’s how you can find their email addresses:
Designer’s Website or Social Media: Oftentimes designers will have their PR teams information directly on their website or even within their social media accounts. You can utilize social media to send a direct message to the brand requesting for their email to request show tickets.
Google Search the designer’s name and then the words ‘NYFW pr email’ into google. For example: “TOM FORD NYFW PR EMAIL”.
MODEM Online is a website that offers a list of the Public Relations Agencies that represent fashion designers. These lists are typically up to date per season.
Once you find the PR information you will send a very generic email stating who you are, why you’d like to attend the show and the dates you’ll be in town. We have provided an email template for your reference below.
New York Fashion Week Media Request Email Template:
images from GINGRCO’s NYFW Guide
Whenever you are contacting a PR Agency you should anticipate not receiving a reply back. As the weeks and days leading up to NYFW are getting busier and busier, people simply will not have the time to sit down and reply back to every email they receive. Because of this you want to make sure that your email is straight to the point and as seamless as possible for whomever is receiving it. This means all links to your portfolio, website, Instagram, media kits, etc. should be clickable and are directing the reader to the correct location.
Additionally you want to always include your dates or travel, a reliable email address and/or cell phone number for them to contact you on if they have any further questions. By providing this information, you are allowing the Agencies to consider you for other shows that may be taking place during your time of travel. There have been times where we haven’t heard back from an agency but still received tickets for a show; and there have been times where agents have replied back to confirm they received our request and then later on provided us with tickets to the show. While it's advisable to email the PR team directly with your ticket request, that isn’t the only way you could get a ticket for a show.
Interested in learning more about attending NYFW? Check out our guide, here.